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Bio
James leads Njin's technology strategy, architecting the AI systems and automation frameworks that power client sales operations. With a background in software development and AI implementation, he specialises in building intelligent workflows that turn complex sales processes into scalable, data-driven engines.
Expertise
Recent Blog Posts
View all postsWhat Your Leaking Pipeline Is Actually Costing You
Run this quick calculation on your own numbers and see how much revenue slow, inconsistent follow-up bleeds from your ad budget every month.
Your Clients Hired You. They Didn't Hire You to Chase Them.
The fear that automating your sales process will kill client relationships is real, and mostly wrong. Here is where the line actually sits.
What a Leaked Claude System Prompt Teaches You About Writing Better AI Instructions (Ignore the "Emotional Framing" Take)
The leaked Opus 4.7 system prompt got the internet talking about emotional framing. That is the wrong lesson. The structural patterns are what actually matter for your own prompts.
Podcast Episodes
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