Part of AI Sales

Sales playbooks

A sales playbook your team and your AI both follow

A sales playbook is the written plan for how a lead becomes a client. Njin writes two: the pre-sale playbook, which warms a lead up before the call, and the close playbook, which turns the call into a sale. Both are written in your voice with scripts and built straight into your CRM. Both cost $8,000, and they come inside every Njin system.

Price
$8,000
Both playbooks, ex GST
Built into
Your CRM
GoHighLevel, or the CRM you run
Inside
Every system
Team, OS and the cloud system
Proof
Fox
Four playbook handbooks, two brands
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What is in each playbook

The two playbooks, what each one covers and where it runs.
PlaybookWhat it coversWhere it runs
Pre-sale playbookWho the buyer is and what they need to hear. Nurture by email, SMS and voice. Speed to lead and follow-up rules. What makes a lead ready for a callCRM workflows, the AI SDR and your team
Close and conversion playbookDiscovery call structure and questions. Objection handling and scripts. Proposal and follow-up steps. Cross-sell and reactivation playsCall guides, proposals and the CRM pipeline

How we write them

We listen first

  • Your best calls and your lost deals
  • What your buyers ask before they buy
  • How your best seller already sells

We write it in your voice

  • Scripts for calls, SMS and email
  • Rules for when to follow up and when to stop
  • Answers to the objections you hear most

We build it in

  • Stages and tasks in your CRM
  • The same steps for your team and your AI
  • A handbook your new hires can learn from

Proof

4 handbooks

Written for Fox across two brands: a pre-sale and a close playbook for each, built into their CRM.

Where the playbook runs

GHL CRM setup

No CRM yet? GoHighLevel, set up around the playbook.

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Sales dashboards

See whether the playbook is working, stage by stage.

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AI Sales System

Both playbooks plus the website, funnels, agents and dashboards.

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Sales coaching

Coach your sellers on the playbook every month.

See the page

All playbooks

Outreach, referral, retention and cross-sell playbooks.

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Sales playbook questions, answered

What is a sales playbook?
A sales playbook is the written plan for how your business turns a lead into a client: who to talk to, what to say, when to follow up and how to close. A good one has scripts and lives inside your CRM, so it gets used.
How much does a sales playbook cost?
$8,000 for both the pre-sale and the close playbook, AUD ex GST. They are included in the AI Sales Team, the AI Sales OS and the AI Sales System.
What is the difference between the pre-sale and the close playbook?
The pre-sale playbook covers everything before the call: nurture, speed to lead and follow-up. The close playbook covers the call and after it: discovery, objections, proposals and follow-up until the deal is won or lost.
Do you have a free sales playbook template?
Our blog has guides you can use to write your own. If you want it written for you and built into your CRM, that is what this service is.
Which CRMs do you build into?
GoHighLevel most often, plus HubSpot, Pipedrive and Salesforce.

Last updated:

Get your sales playbook written

Know you need it? Book a call. Not sure yet? Find your revenue leaks first.

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