Quiz funnels and lead magnets that capture the enquiry
People will not fill in a contact form to look around. They will answer a few questions to find out where they stand. That is a quiz funnel.
- Quizzes
- Included
- In the AI Sales System
- In the AI Sales System
- $24,000
- setup, then $980/mo
All prices in Australian dollars, ex GST.
What a quiz funnel does
A quiz funnel asks a visitor a few questions, gives them a useful result and captures their details on the way. Njin quizzes, calculators and scorecards are self-serve in the Njin client portal. Every answer goes to your CRM, so the follow-up talks about what that person actually said. They come included in the AI Sales System, which is $24,000 to set up and $980 a month.
Quiz, calculator or scorecard?
| Type | Best for | Example |
|---|---|---|
| Quiz | Buyers who are not sure what they need yet | Which service fits your business? |
| Scorecard | Showing a gap the buyer did not know they had | How ready is your sales team for AI? |
| Calculator | Putting a dollar figure on the problem | What slow replies cost you each month |
| Guide or checklist | Buyers early in their research | A one-page checklist they can keep |
What every quiz includes
- A short set of questions, built from your sales calls
- A result page that is worth reading
- Answers saved to the contact in your CRM
- Follow-up that changes with the result
See live examples on this site
- The AI Sales Readiness Quiz at /ai-readiness
- The Revenue Leak Diagnostic at /tools/revenue-leak-diagnostic
- The Response Time ROI Calculator at /tools/response-time-roi-calculator
Try one, then build your own
AI Sales Readiness Quiz
Revenue Leak Diagnostic
Response Time ROI Calculator
Funnels
Why a quiz beats a contact form
A contact form asks for something and gives nothing back. A quiz gives the visitor an answer about their own business, so more of them finish it.
The answers are the real prize. Your team calls knowing the person’s size, problem and urgency. And because the result lands in your CRM straight away, the follow-up can start inside the hour, when Harvard Business Review found a lead is nearly 7 times more likely to qualify.
A study by InsideSales.com and Dr James Oldroyd found leads called within 5 minutes were far more likely to be reached than leads called 30 minutes later.
Quiz results
Quiz funnel questions, answered
What is a quiz funnel?
How much does a quiz funnel cost?
What is a lead magnet?
Can we build them ourselves?
Sources
- The Short Life of Online Sales Leads, Harvard Business Review (2011)
- Lead Response Management Study, InsideSales.com and Dr James Oldroyd (2007)
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