Database reactivation agent

Your CRM is full of people who once asked for a quote. The reactivation agent gets back in touch, holds the conversation and books the ones who are ready now.

Setup
From $6,000
AUD, ex GST, one-off
Monthly
Depends on the agent
Quoted on the call
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The short answer

Database reactivation means getting back in touch with old leads and past clients who went quiet. The reactivation agent sends each one a short, personal message by SMS or email, replies to whoever answers, asks if the timing is right now and books a call with your team. It only contacts people who agreed to hear from you. Njin sets it up from $6,000.

How it compares

A newsletter blast, your team calling or the reactivation agent
Email blast Your team calls Njin reactivation agent
Feels personal NoYesYes, one person at a time
Handles replies Lands in an inboxYes, if they are freeReplies within minutes
Books a call RarelyYesYes, into the calendar
Size of list AnyToo many to callAny, at the pace you set
Records Opens and clicksIf they log itEvery reply on the contact: HubSpot, GoHighLevel, Pipedrive and Salesforce

What the reactivation agent does

Cleans the list

Removes people without consent, opt-outs and duplicates before anything is sent.

Sends a personal message

A short SMS or email that sounds like you, sent in small batches.

Holds the conversation

Answers questions from your approved answers and asks if now is the time.

Books and hands over

Books the ready ones and passes anything tricky to a person.

How we set it up

  1. Check the database

    We look at who is in your CRM, what consent you hold and who is worth contacting.

  2. Write the messages

    The opener, the follow-up and the answers. You approve every line.

  3. Run a test batch

    A small batch first, so we see the replies before the rest of the list goes.

  4. Work the list

    The agent works through the list at your pace and reports who booked.

Is This Right For You?

Great Fit If...

  • You have hundreds of old leads or past clients in your CRM
  • They agreed to hear from you
  • Your team has room for more booked calls

Not Right If...

  • Your list is bought, scraped or has no consent
  • You have fewer than a hundred past contacts

Frequently Asked Questions

What is database reactivation?
Getting back in touch with old leads and past clients who went quiet, to find the ones who are ready to buy now.
Is it allowed under Australian spam rules?
Commercial messages need consent, must say who sent them and must include an unsubscribe. The agent only contacts people with consent and honours every opt-out. You confirm the list with your adviser.
Does it use SMS or email?
Either or both. SMS tends to get faster replies. We pick with you based on the list.
What happens when someone replies?
The agent answers within minutes, asks if the timing is right and books a call. Anything off script goes to your team.
Why do old leads go cold in the first place?
Often nobody followed up. Harvard Business Review found the average company took 42 hours to answer a web lead, and 23% never answered at all.
How much does it cost?
Setup starts at $6,000 (AUD, ex GST). The monthly fee depends on the agent and how much work it does, so we quote it on the call once we know your volume.

Sources

  1. Spam and unsolicited messages, Australian Communications and Media Authority
  2. The Short Life of Online Sales Leads, Harvard Business Review, 2011

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