Paid Ads That Feed Your Sales Pipeline

Not vanity metrics. Not brand awareness. Real pipeline that feeds into your sales process. We run Google, Meta, LinkedIn and YouTube campaigns that capture demand and automate the follow-up.

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Platform-agnostic Sales-focused approach No setup fee

The Problem

Most ad spend is wasted on vanity metrics. Impressions, clicks and reach that never turn into revenue.

  • You're running ads but leads aren't converting into pipeline.
  • Your tracking is broken. You don't actually know what's working.
  • Creative fatigue is killing performance and you're not testing enough.
  • Leads come in but nobody follows up fast enough. They go cold.

Every day of poor ad performance is pipeline you're not building. And every lead that slips through the cracks is revenue lost to a competitor who followed up faster.

What if your ads actually generated qualified leads that fed straight into your sales process? With proper tracking, fresh creative and automated follow-up so nothing gets missed.

The Sales-Led Advertising

Paid advertising built to generate qualified leads. We're platform-agnostic. Google, Meta, LinkedIn, YouTube or other channels. We start where your customers actually are. Then we automate the follow-up so leads don't slip through the cracks.

1

Discovery (Top of Funnel)

Build awareness and attract your ideal audience. Value-first messaging. Custom audiences based on engagement. Testing different hooks and angles.

Deliverable: Audience building

2

Consideration (Middle of Funnel)

Retarget engaged people. Drive them to lead magnets and resources. Nurture through value-based content. Segment by interest and behaviour.

Deliverable: Trust and positioning

3

Conversion (Bottom of Funnel)

Target people who've consumed content and engaged. Direct response campaigns with clear CTAs. Quiz funnels or application forms to qualify. Route straight to sales.

Deliverable: Qualified leads

Traditional Approach Our Approach ROI Impact
Vanity metrics and brand awareness Revenue-focused lead generation Pipeline you can measure
Set and forget campaigns Monthly creative refresh and continuous optimisation Performance improves over time
Broken tracking, no attribution Full tracking audit and proper attribution Know exactly what's working

Everything Included

Strategy & Campaign Management

$2,500/mo

Paid media strategy, campaign setup, monitoring and ongoing optimisation

Tracking & Infrastructure

$1,500

Full tracking audit, tag fixes, proper attribution and data flow

Creative Production

$1,500/mo

Up to 10 ad creatives per month - static, video, copywriting and A/B testing

Landing Page Briefing

$500

Clear briefs for landing pages and funnels (build separate or with Njin)

Monthly Reporting

$500/mo

What's working, what's not and what we're changing

Total Value

$6,500/mo

Your Investment

$5,000/mo

You Save: $1,500/mo

Results You Can Expect

Qualified Leads, Not Vanity Metrics

Every campaign is built to generate leads that feed your sales pipeline. Not impressions. Not clicks. Pipeline.

Platform-Agnostic Approach

We go where your customers are. Google, Meta, LinkedIn, YouTube or other channels. No bias toward any single platform.

Full Creative Included

Up to 10 ad creatives per month. Static, video, copywriting and A/B testing variations. No extra cost.

Platform-specific formatting and optimisation included.

Tracking That Actually Works

We audit and fix your tracking infrastructure first. Proper attribution so you know exactly what's driving results.

How It Works

1

Pre-Launch

Week 1-2

Kick-off call, strategy alignment, platform selection, account access, tracking audit and fixes.

Strategy alignment Platform selection Tracking audit and fixes
2

Foundation & Launch

Month 1

Campaign setup and testing on primary platforms. Optimisation and baseline data collection.

Campaign setup Conversion tracking Baseline performance data
3

Optimisation & Expansion

Month 2

Analyse what's working, kill what's not. Expand to additional platforms or audiences. Test new creative and messaging.

Performance analysis Platform expansion Remarketing audiences
4

Scale & Refinement

Month 3+

Scale winning campaigns. Launch advanced funnels. Implement lead qualification systems. Optimise for quality over volume.

Scaled campaigns Advanced funnels Lead qualification

Our Guarantee

If you don't see properly structured campaigns with full tracking and regular creative testing within 90 days, we'll adjust strategy and continue optimising at no additional cost.

What we need from you:

  • Commit to 3-month minimum
  • Provide brand assets and timely approvals
  • Have a sales team ready to handle leads

Is This Right For You?

Great Fit If...

  • Have an existing sales process (even if it's messy)
  • Want predictable lead flow that feeds into sales
  • Ready to invest in ads AND the infrastructure to convert them
  • Willing to commit for 3 months to test, learn and validate

Not Right If...

  • Want immediate results in week 1
  • Can't commit to 3 months minimum
  • Not willing to invest in ad spend testing
  • Need to see ROI in the first 30 days

Investment

Monthly

$5,000

Ongoing

Monthly

$5,000/month

3-month minimum commitment. No setup fee.

Quarterly Upfront

$12,750/quarter

Save 15% ($2,250 per quarter). Applies to renewals too.

Bundle with SEO

$9,000/month

Combine with <a href='/services/seo-ai-visibility/'>SEO & AI Visibility</a>. Normally $10,000. Save $1,000/month.

Typical ROI: Predictable lead flow that turns into revenue

Client Results

B2B SaaS

Cost Per Lead Dropped 54% in 60 Days

Challenge

Running Meta and Google ads in-house. Results were okay but suspected they could be better. No time to optimise properly.

Solution

Complete strategy overhaul. Fixed tracking infrastructure. New creative testing program. Daily optimisation across platforms.

Metric Before After
Cost Per Lead $85 $39
Monthly Leads 65 142
Time Spent on Ads 15 hrs/week 0
"We're getting more leads at half the cost. And I got 15 hours of my week back."
- Marcus Wright, Founder, Wright Software

Frequently Asked Questions

Which platforms will you use?
Depends on where your customers are. We recommend platforms based on your industry, audience, goals and budget. Could be Google, Meta, LinkedIn, YouTube or other channels.
What's the minimum ad spend budget?
It varies by industry and goals. We'll recommend a starting budget during discovery. We typically start conservative and scale as performance validates.
Can we start with a smaller budget and scale up?
Yes. That's actually our preference. Start conservative, prove performance, then scale.
Is the 15% discount only for the first quarter?
No. As long as you pay quarterly upfront, you get 15% off. Applies to renewals too.
Do we own the campaigns and creative?
Yes. Everything we build stays with you. If we part ways, you keep all assets and campaign setups.
What happens after 3 months?
You can continue month-to-month (or quarterly), scale up or pause. No long-term lock-in after the initial 3 months.
Why 3 months minimum?
Month 1 is setup and fixes. Month 2 is testing and learning. Month 3 is when we start seeing real patterns. Anything less doesn't give us enough data.
Can you guarantee results?
No. We can guarantee good strategy, proper execution and transparent reporting. Results depend on your market, offer, competition and budget.
What about landing pages?
We provide clear briefs for landing pages. They can be built by your team or scoped separately with Njin.
What's NOT included?
Organic social media management, content marketing, blogs and SEO. This is purely paid lead generation. Landing page builds can be scoped separately.
How much does AI sales automation cost?
It depends on scope. A single AI agent, like instant reply or lead qualification, starts around $900 to $2,300 to set up, with monthly plans from $270. Full playbook builds and multi-agent systems run from $4,000 to $8,000+ setup, with monthly support from $750 upward. We'll give you an exact quote after a quick chat about your goals.
What is speed to lead and why does it matter?
Speed to lead is how fast you respond to a new enquiry. It matters because 78% of buyers go with whoever replies first, and the average B2B company takes over 35 hours to respond. Leads contacted within 5 minutes are up to 21 times more likely to convert than leads contacted an hour later.
Do AI sales agents replace my sales team?
No. AI handles the repetitive work, like instant replies, qualification and follow-up, so your team spends less time chasing unqualified leads and more time closing the deals that matter. Your reps stay in charge of the relationship.
How fast can an AI sales system go live?
Most Njin systems go live within 1 to 2 weeks of kick-off. A single agent, like an instant reply bot, can be live in about a week. Bigger multi-agent builds take longer depending on how many systems you're connecting.

Ads that fill your pipeline, not your vanity metrics

Book a call and we'll review your current ad setup, identify where qualified leads are slipping through and show you what a sales-led approach looks like for your business.

Talk to a specialist