Paid Ads That Actually Convert

Audit. Strategy. Hooks. Tracking. Everything you need to turn ad spend into qualified pipeline. Predictably.

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50 tested hooks CAC/ROI tracking Lookalike strategies

The Problem

You're spending on ads. But are you actually making money? Most businesses have no idea.

  • Paid ads aren't converting. You're spending but not seeing enough leads.
  • Targeting is off. You're reaching people who will never buy.
  • No testing process. You guess at what works instead of knowing.
  • Can't connect ad spend to revenue. Just vibes, not data.

The average B2B company wastes 40% of their ad spend on poor targeting and weak creative. That's real money you're lighting on fire.

What if you had a complete ads system? Proven hooks. Proper tracking. Systematic testing. Real ROI visibility.

The Profitable Ads Framework

A complete paid ads system. Full audit of your current setup. 50 hooks across all awareness levels. CAC and ROI tracking that connects spend to revenue. Lookalike audience strategy. Systematic testing to keep improving.

1

Audit Complete

Deep analysis of your current ads, targeting, funnels and tracking.

Deliverable: Comprehensive audit

2

Hooks Delivered

50 hooks across cold, warm and hot audiences. Ready to test.

Deliverable: Hook library

3

Tracking Installed

CAC and ROI tracking that connects every pound spent to revenue generated.

Deliverable: Attribution system

Traditional Approach Our Approach ROI Impact
Random ad creative 50 proven hooks by awareness level 2-4x CTR improvement
No idea if ads are profitable Full CAC/ROI tracking Know your true ROAS
Broad, wasteful targeting Lookalike strategy with predictive analytics Lead quality improves by 35%

Everything Included

Complete Ads Audit

$2,500

Account structure, targeting, creative, tracking review

50 Hooks Library

$3,000

Hooks across cold, warm and hot awareness levels

CRM Implementation & Automation

$4,500

CAC/ROI tracking, attribution setup and automated reporting connected to your CRM

Lookalike Strategy

$1,500

Audience strategy for profitable scaling

Testing Framework

$1,200

Systematic process for continuous improvement

AI Campaign Optimisation Agent

$3,200

Automated testing, audience insights and creative performance analysis

Total Value

$15,900

Your Investment

$8,000

You Save: $7,900

Results You Can Expect

Stop Wasting Money

Know exactly what's working and what isn't. Cut the waste.

One client cut 35% of ad spend and got MORE leads by focusing on what worked.

Predictable Pipeline

When ads work, pipeline becomes predictable. Scaling becomes possible.

True ROI Visibility

Connect every ad dollar to closed revenue. Make data-driven decisions.

Faster Learning

Systematic testing means you learn faster and improve faster.

How It Works

1

Audit

Week 1

Deep dive into your ad accounts, funnels and tracking.

Account audit Funnel analysis Tracking review
2

Strategy

Week 2

Build your audience strategy and hook framework.

Audience strategy Hook framework Testing plan
3

Build

Week 3

Create all hooks and install tracking.

50 hooks delivered Tracking installed Lookalike setup
4

Launch

Week 4

Training and implementation support.

Team training Testing guide Playbook documentation

Our Guarantee

If you don't see a complete, actionable ads playbook within 30 days, we'll refine until you're confident executing it.

What we need from you:

  • Active ad accounts with historical data
  • Clear offer or service
  • Commitment to implementation

Is This Right For You?

Great Fit If...

  • You're spending on ads but struggling with CAC
  • You want to scale but don't trust your current setup
  • You need a systematic approach to testing
  • You're ready to invest in proper infrastructure

Not Right If...

  • No ad spend or historical data
  • Not ready to run paid ads
  • Budget under $5k/month on ads

Investment

Setup

$8,000

One-time

Njin CRM Platform

$240/month

Optional. Unlimited seats. Required if you don't have an existing CRM.

Typical ROI: Typically 30-50% improvement in CAC

Frequently Asked Questions

Do you manage our ads ongoing?
This is a playbook, not ongoing management. Though we do offer ads management separately if needed.
What platforms does this cover?
Meta, Google, LinkedIn. The principles apply across all platforms.
What if our ad spend is low?
If you're spending less than $5k/month, focus on other channels first. This works best at scale.
How long until we see results?
Most clients see measurable improvement within 60 days of implementation.
Can we implement this ourselves?
Yes. The playbook is designed for your team or agency to execute.
What does the playbook document contain?
Every playbook follows an 11-section structure: Introduction and Vision, ICP and Avatars, Core Strategy, Pricing Strategy, Main Offers, Data and Testing Protocol, Proof and Content Engine, Contact Segmentation, CRM Developer Strategy, AI and Automations and a Team Handbook with scripts, checklists and coaching plan.
How much does AI sales automation cost?
It depends on scope. A single AI agent, like instant reply or lead qualification, starts around $900 to $2,300 to set up, with monthly plans from $270. Full playbook builds and multi-agent systems run from $4,000 to $8,000+ setup, with monthly support from $750 upward. We'll give you an exact quote after a quick chat about your goals.
What is speed to lead and why does it matter?
Speed to lead is how fast you respond to a new enquiry. It matters because 78% of buyers go with whoever replies first, and the average B2B company takes over 35 hours to respond. Leads contacted within 5 minutes are up to 21 times more likely to convert than leads contacted an hour later.
Do AI sales agents replace my sales team?
No. AI handles the repetitive work, like instant replies, qualification and follow-up, so your team spends less time chasing unqualified leads and more time closing the deals that matter. Your reps stay in charge of the relationship.
How fast can an AI sales system go live?
Most Njin systems go live within 1 to 2 weeks of kick-off. A single agent, like an instant reply bot, can be live in about a week. Bigger multi-agent builds take longer depending on how many systems you're connecting.

Build an ads system that knows what's working

On the call, we'll look at your current CAC, identify the gaps in your tracking and targeting and show you what a complete ads playbook delivers for businesses at your spend level.

Talk to a specialist