CRM

GoHighLevel agency for your AI sales system

Njin designs, builds and runs the whole sales system inside your GoHighLevel account. Follow-up, reactivation, AI SDRs, scripts and a dashboard. GoHighLevel is the CRM we build in most.

AI sales system

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The short answer

GoHighLevel is the CRM Njin builds in most often. We set up the account, write the playbook, then build the follow-up, reactivation and booking flows as GoHighLevel workflows. The AI SDR, the scripts, data enrichment and the dashboard run on Njin OS and write back to your contacts. You own the account. We build and run the system inside it.

What Njin builds in GoHighLevel

What Njin builds in GoHighLevel, where it runs and what your team sees
Part Where it runs What you see
Account setup Your sub-account, pipelines, custom fields, calendars and phone numbersA CRM set up around your sales process, not a template
Instant reply A workflow on each lead source, sending SMS and emailA reply to every enquiry within a minute, logged on the contact
Follow-up and nurture Workflows with waits, branches and send windowsFollow-up that runs until the lead books or says no
Reactivation A workflow over past leads, written from your playbookOld leads replying and booking again
AI SDR and sales chatbot Njin OS agents, writing to Conversations and your calendarEach chat saved on the contact, each booking in the calendar
Data enrichment Custom fields filled by Njin OS before the callYour reps know who they are talking to
AI insights and dashboard A dashboard that reads your GoHighLevel dataPipeline, conversion and commission in one place

What runs in GoHighLevel and what Njin OS adds

Runs natively in GoHighLevel

  • Contacts, pipelines and custom fields
  • Workflows that send email and SMS and set tasks
  • Calendars and booking pages
  • The Conversations inbox
  • Forms, funnels and surveys
  • Standard reporting
  • Conversation AI and Voice AI where your plan includes them

What Njin OS adds

  • The playbook and the scripts your workflows follow
  • AI SDR conversations that qualify and book
  • Reactivation runs over leads that went quiet
  • Data enrichment before every call
  • Voice agents that call from a number you own
  • A dashboard with commission tracking
  • A person in the loop when a lead asks for one

Where GoHighLevel fits

  • Service firms already running ads into GoHighLevel and losing leads in the follow-up.
  • Teams with a sub-account that was set up once and never finished.
  • Founders who want pipeline and commission on one dashboard.

Platform reference: GoHighLevel

How a build runs

Timing depends on how much of your account exists already. We agree the go-live date after the diagnose call.

  1. Step 1

    Diagnose

    The Revenue Leak Diagnostic or a 30-minute call. We look at your lead sources, your pipeline and where enquiries stall.

  2. Step 2

    Design

    The playbook first. Follow-up, reactivation and SDR scripts, written in your voice. You approve every line.

  3. Step 3

    Build

    Pipelines, fields, workflows and calendars in your sub-account. The AI SDR, enrichment and dashboard on Njin OS, connected through the GoHighLevel API.

  4. Step 4

    Test and run

    Real enquiries with your team before go-live. Then a monthly review of the dashboard and changes to what is not working.

They set up our entire GHL, automated our follow-up and reactivation, and the reactivation has worked so well it’s taken a huge load off my team. Then they kept going. AI-powered scripts, data enrichment so our reps know who they’re talking to, AI insights, and a dashboard that finally connects all our data in one place.
Emma Green, Your CEO Mentor
Read the Your CEO Mentor case study

Why GoHighLevel first

The service firms we work with are already running ads and need every enquiry answered and followed up. GoHighLevel puts the pipeline, the workflows, the inbox and the calendar in one account, so the follow-up can live where your team already works. That is why it is the CRM we build in most often.

The part most accounts get wrong

A workflow that sends one SMS and stops is not follow-up. The builds that work wait for a reply, branch on it and keep going until the lead books or says no. That logic is written in the playbook before it is built in the account. Reactivation is the same workflow pointed at the leads that went quiet. It is the part Emma singles out above.

Related Njin services

AI sales agent and AI SDR

An AI sales agent and AI SDR that replies to every enquiry, qualifies it against your playbook and books the meeting into your closer’s calendar. Built inside HubSpot, GoHighLevel, Pipedrive or Salesforce.

Speed to lead: instant reply agent

Reply to every enquiry within 60 seconds across SMS, email and WhatsApp, from inside your CRM. The first part of the Njin AI sales system.

AI voice agent

An AI voice agent that calls leads back, follow up the ones that went quiet and book appointments, with handover rules your team sets. For Australian service businesses first.

Intelligent CRM System

Multi-channel CRM with email and SMS communications. The foundation for consistent lead tracking and follow-up.

Keep reading

The whole AI sales systemHow Njin OS worksSpeed to leadAll CRM integrations

Frequently Asked Questions

Are you a GoHighLevel agency or a software company?
An agency with its own platform. GoHighLevel is the CRM we build in most. Njin OS is how we build and run the system inside it. You do not buy software from us. You buy the sales system and the people who run it.
Do we need our own GoHighLevel account?
Yes, and you keep it. We build in your sub-account with access you approve. If you do not have one yet, account setup is the first step of the build. If we create it, it is set up so it can be transferred to you.
Is this HighLevel's Conversation AI?
No. Conversation AI and Voice AI are HighLevel's own features, and if your plan includes them we use what helps. Njin OS runs the AI SDR, enrichment and reactivation from your playbook and writes the results to the contact.
Can you take over an account someone else set up?
Yes. We audit what is there, keep what works and rebuild the workflows from your playbook. Nothing is deleted without your say so.
What runs in GoHighLevel and what runs on Njin OS?
Workflows, email and SMS sends, calendars and the inbox run in GoHighLevel. The AI SDR, the scripts, enrichment and the dashboard run on Njin OS and write back to the contact.
What happens if we stop working with Njin?
The workflows, fields and calendars stay in your account and keep running. The Njin OS agents stop, we remove our access and hand over what each one was doing. The playbooks and the dashboard history are yours to keep.

Sources

  1. HighLevel Support Portal, HighLevel, 2026
  2. HighLevel API documentation, HighLevel Marketplace, 2026

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