Coach Every Call. Automatically.

The AI listens to every sales call. Scores it against your criteria. Gives specific feedback. Your reps get better every day. Without eating up manager time.

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Every call reviewed Data-backed coaching Immediate feedback

The Problem

Your best reps get better on their own. But most of your team? They need coaching. And there's only so many hours in the day.

  • Managers can't listen to every call. So most calls never get reviewed.
  • Coaching is inconsistent. Some reps get attention. Others are left guessing.
  • Feedback comes days or weeks later. By then, the lesson is lost.
  • You know there are patterns. But you can't see them without listening to hundreds of calls.

One study found that consistent coaching improves quota attainment by 28%. Most teams don't have time to deliver it.

What if every call got reviewed? What if every rep got specific, actionable feedback within hours?

The AI-Powered Call Coaching

An AI that listens to every recorded sales call. Scores it against your criteria. Spots strengths and gaps. Delivers coaching your reps can act on straight away.

1

Call Recorded

Rep finishes a call. Recording is automatically sent to the AI for analysis.

Deliverable: Automatic processing

2

AI Analysis

AI evaluates the call against your scorecard. Talk ratio. Discovery questions. Objection handling. Close attempt.

Deliverable: Detailed scoring

3

Coaching Delivered

Rep gets specific feedback. What they did well. What to improve. With examples from the call.

Deliverable: Actionable coaching

Traditional Approach Our Approach ROI Impact
Manager reviews 2-3 calls per rep per month Every call reviewed 10x more coaching coverage
Feedback is subjective Data-backed scoring Consistent improvement
Coaching takes days or weeks Same-day feedback Faster skill development

Everything Included

AI Coaching Configuration

$6,500

Custom scorecard built around your sales process

Scoring Framework

$3,200

Detailed criteria for every stage of your sales call

Reporting Dashboard

$2,400

Team and individual performance visibility

Ongoing Optimisation

$2,800/mo

Monthly scorecard refinement based on results

Total Value

$14,900 setup + $2,800/mo

Your Investment

$6,300 setup + $2,200/mo

You Save: $5,800 in first year

Results You Can Expect

Every Call Gets Reviewed

No more sampling. The AI analyses every single call.

Faster Rep Development

Immediate feedback means faster improvement.

Average time-to-quota for new reps dropped from 6 months to 3.5.

Manager Time Freed Up

Managers focus on strategy and high-impact coaching. The AI handles the rest.

Data-Driven Decisions

See patterns across your team. Know exactly where to focus training.

How It Works

1

Scorecard Design

Week 1-2

We work with you to define what a great call looks like. Build the scoring criteria.

Scorecard framework Scoring criteria Benchmark definition
2

AI Training

Week 3-4

Train the AI on your specific sales process and terminology.

AI configuration Sample analysis Calibration
3

Pilot Testing

Week 5

Run on a subset of calls. Validate accuracy. Refine scoring.

Pilot results Accuracy review Refinement
4

Full Rollout

Week 6+

Deploy to full team. Ongoing monitoring and optimisation.

Full deployment Team training Monthly reviews

Our Guarantee

If you don't see measurable improvement in call quality scores within 90 days, we'll continue refining until you see the improvement.

What we need from you:

  • Have at least 50 sales calls per week across your team
  • Use call recording
  • Commit to acting on the coaching insights
  • Attend monthly review sessions

Is This Right For You?

Great Fit If...

  • You have a sales team of 5+ reps
  • Coaching is inconsistent or time-constrained
  • You want data-backed performance management
  • You're committed to rep development

Not Right If...

  • Fewer than 20 calls per week
  • No call recording capability
  • Not ready to act on coaching insights

Investment

Setup

$6,300

One-time

Monthly

$2,200

Ongoing

Typical ROI: 3x within 90 days

Client Results

B2B Sales

New Rep Time-to-Quota Cut in Half

Challenge

Sales managers couldn't keep up with call reviews. New reps were struggling without consistent feedback.

Solution

Deployed Sales Coaching Agent to review every call and deliver immediate, actionable feedback.

Metric Before After
Calls Reviewed 3/rep/month Every call
Time-to-Quota (New Reps) 6 months 3.5 months
Team Win Rate 24% 31%
"Our reps are getting better every day. Not every quarter. Every day."
- David Park, VP Sales, GrowthTech

Frequently Asked Questions

What's in the scorecard?
It's customised to your sales process. Common criteria include discovery depth, talk ratio, objection handling, value articulation and close attempts.
How quickly does the rep get feedback?
Usually within a few hours of the call. Same day in most cases.
Can managers see all the scores?
Yes. There's a dashboard showing team and individual performance over time.
Does it replace managers?
No. It amplifies them. Managers can now focus on high-impact coaching and strategy.
What platforms does it work with?
Any platform that provides call recordings. Zoom, Gong, Chorus, Aircall and more.

Ready to Get Started?

Book a strategy call. We'll show you exactly how this works for your business.

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